Real Leaders


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Real Leaders was launched by Bollywood stars Chitrangada Singh and Soha Ali Khan along with Olympic Medalist in Boxing, Vijender Singh. The event was hosted by The Lalit with NDTV Profit as the TV partner, 99acre.com as the online partner and was powered by Trade India.

In today’s testing times, a common public perception is that real estate developers only care about money making. However, there are many who have gone beyond the business and broken the myth of ‘only for profit approach’ associated with the realty industry. These ‘Real Leaders’ have used their CSR imperatives to integrate the social and environmental concerns of their employees, stakeholders, and consumers to create a harmonious balance between their various approaches.

“Real Leaders believe in giving back to the society and are the ‘humane face’ of the industry. They bring respectability to the realty industry in a nation where millions are in need of helping hands and caring hearts,” says publisher Atul Pandey about the book.

This book caters to the consumer and stakeholder’s thirst for information and the truth about the Top CSR initiatives in the Real Estate industry. Treat this publication as a comprehensive compilation of the efforts of various real estate developers in the fields of education, health, environment and other fields.

We believe that as the shifting trends of CSR practices amongst real estate developers move into the future, a closer look at the current approaches is the best way to ensure credibility and performance. We also hope that the information collated in this book serves as a bible and a guide for other real estate developers and to encourage behavior change en masse.